WHY ATTEND ISM MIDDLE EAST

 

Witness a world-class showcase of confectionery & snacks and elevate your global portfolio in 2025

ISM Middle East is the region’s premier trade platform dedicated to the global confectionery and snacks industry. As the only event of its kind in the Middle East, it brings together an unparalleled showcase of innovative products, emerging trends, and game-changing opportunities across multiple sectors.

In 2025, ISM Middle East returns bigger and more dynamic than ever, expanding its exhibition space to meet the soaring global demand for confectionery, snacks, and specialty sweets. From Chocolate & Choco-Dates to Confectionery, Snack Foods, Ice Cream & Desserts, Cakes & Biscuits, and Traditional Sweets, the event is a must-attend for buyers, distributors, retailers, and industry professionals looking to discover the latest innovations and connect with top-tier manufacturers.

ENTRY IS FRE FOR ALL TRADE VISITORS

DISCOVER THE

MOST IN-DEMAND PR|

IN JUST 3 POWERFUL DAYS


3 Days. Endless Connections. Meet the Industry’s Game-Changers.

From classic treats to the latest trends, our showcase offers a wide range of flavours and styles that cater to all tastes. You won't find a more diverse or impressive display of confectionery and snacks anywhere else in the MENA region.

Some of the world's most renowned manufacturers have already confirmed their presence at ISM Middle East Exhibition 2025, and you don't want to miss out. This is the perfect chance to explore new partnerships, sample innovative products, and gain invaluable insights into the sweets and snacks industry.

Join us at Dubai World Trade Centre from 15-17 September 2025 and experience the ultimate confectionery and snacks show.

Immerse Yourself in 3 Unmissable Days of Sweets, Snacks & Business Growth

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UNRIVALED PRODUCT DISCOVERY

Explore thousands of the latest and most innovative confectionery and snack products from across the globe. Your next bestseller could be waiting to be found.
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GLOBAL NETWORKING HUB

Meet industry-leading brands, national pavilions, and trade associations from key markets, unlocking new partnerships and lucrative business opportunities.
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EXCLUSIVE MARKET INSIGHTS

Stay ahead of the curve with live product demonstrations, expert-led discussions, and trend-driven content, ensuring you remain at the forefront of the evolving industry.
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BUSINESS GROWTH & EXPANSION

Whether you're looking to diversify your product portfolio, source high-quality ingredients, or enhance your retail strategy, ISM Middle East is the ultimate gateway to success in 2025.

ATTRACTING THE MOST INFLUENTIAL KEY DECISION-MAKERS ACROSS VARIOUS INDUSTRIES

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THE ULTIMATE INDUSTRY EVENT IS BACK

HERE’S WHAT’S IN STORE FOR YOU!

Expert Stage

Powerful Conversations. Game-Changing Strategies.

Hear from industry pioneers and thought leaders as they reveal the most critical trends and strategies shaping the confectionery industry. From sustainability and AI-driven innovation to evolving consumer demands, ISM Middle East brings you insights that will redefine the way you do business.

Over three power-packed days, immerse yourself in 120+ sessions exploring ethical sourcing, waste reduction, and next-gen eco-friendly packaging. Discover how AI is revolutionizing product development, from hyper-personalized treats to predictive flavor analytics. Stay ahead of the shift toward low-sugar, functional, and plant-based confections, where brain-boosting chocolates, stress-relief gummies, and dairy-free indulgences are reshaping consumer choices. Gain expert insights into the booming MENA market, one of the fastest-growing confectionery and snack hubs, with strategies to break in, scale up, and lead the industry.

Unlock exclusive content