WHY EXHIBIT?

POSITION YOUR PRODUCTS IN FRONT OF KEY BUYERS AND DECISION MAKERS

 This year we're raising the bar with the biggest show dedicated to sweets and snacks in the MENA region. We have doubled our exhibition space to keep up with the surging demand of the global industry, attracting trade associations and national pavilions from around the world. We’re proud to announce that ISM Middle East has returned bigger and bolder than ever.

ISM Middle East will bring over 500 exhibitors under one roof, presenting a diverse showcase of Chocolate & Choco-dates, Confectionery, Snack Foods, Ice Cream & Desserts, Cake & Biscuits and Traditional Sweets, providing the perfect platform to get your brands in front of thousands of relevant buyers and unlock lucrative business prospects. This is your chance to strike lucrative deals with the region’s top retailers, distributors, F&B suppliers, and hospitality chains for your business at ISM Middle East, from 24-26 September 2024 at the Dubai World Trade Centre.

30,000
QUALIFIED BUYERS
500+
EXHIBITORS
50+
COUNTRIES PRESENTED


FIND|

STRIKE LUCRATIVE DEALS WITH OUR HIGH-PROFILE BUYER NETWORK

Major buyers and decision makers from the region's leading organisations come to source products from the most interesting markets worldwide.


WHY TAP INTO MENA'S SWEETS AND SNACK MARKET?
  • The Middle East and Africa snack products market though fragmented was worth USD 36 billion in 2022 and is estimated to reach USD 43.8 billion by 2027, growing at a CAGR of 4.1%.
  • 32% of the growth in the MEA chocolate market will originate from UAE. The UAE, Saudi Arabia, and Israel are the key markets for chocolate in MEA
  • The sugar confectionery market in the Middle East is forecasted to reach 4.22 billion USD (in retail prices), increasing at a CAGR of 7.28% per annum for the period 2020-2024.
  • Major Supermarkets, including Carrefour, Spinneys, Lulu, Nesto and many more, have witnessed an increase in  sales of imported and premium snacks and confectionery.
TOP REASONS TO EXHIBIT
FOCUS

Meet with relevant buyers from across the food distribution chain, including high-impact chocolate, confectionery and snack retailers, foodservice professionals, distributors, and showcase products alongside your peers to build your brand in the burgeoning Middle East & African markets.

INSPIRE

ISM Middle East is a source of inspiration and innovation at every turn. It offers exhibitors a chance to introduce and inspire their products to retailers, distributors, F&B suppliers, and hospitality chains. In addition, they can discover the latest consumer and product insights from industry thought leaders who visit ISM Middle East.

CONNECT

This event brings the entire sweets and snacks industry professionals together in one place, offering opportunities to network and form connections. ISM Middle East's dedicated business matchmaking program puts exhibitors directly in touch with professionals who confirm budget spends in sweets and snacks products. Exhibitors can source their next big innovation with contacts from every part of the sweets and snacks supply chain.

EXHIBITING OPTIONS

SPACE ONLY

SPACE ONLY

SPONSORSHIP OPPORTUNITIES

Raise your profile at the show and benefit from increase in ROI and visitors to your stand. A host of sponsorship opportunities exist around ISM ME, before, during and after the show, with ideas and packages to fit every budget.

Choose from signage and banners inside and outside the venue, registration messages, mailer sponsorship, events, innovation awards branding as well as high visibility online with web banners and email advertising.

 

 


 

PLATINUM SPONSOR

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OFFICIAL PRE-REGISTRATION SPONSOR

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CARRIER BAG SPONSOR

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OFFICIAL KNOWLEDGE PARTNERS

MEDIA PARTNERS

OFFICIAL MEDIA PARTNERS

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