WHY EXHIBIT?

POSITION YOUR PRODUCTS IN FRONT OF KEY BUYERS AND DECISION MAKERS

Exhibit at ISM Middle East 2025 and connect with top-tier buyers, retailers, distributors and industry leaders actively sourcing the latest confectionery and snack innovations. As the largest dedicated trade event in the MENA region, ISM Middle East offers an unparalleled platform to showcase your brand, launch new products and secure high-value business deals.

With an expanded six-hall exhibition space and a growing international presence, this is your chance to tap into a booming market, build strategic partnerships and gain maximum industry exposure. Join us from 15–17 September 2025 at Dubai World Trade Centre and position your brand at the heart of the global sweets and snacks industry.

WHY TAP INTO MENA’S SWEETS AND SNACKS MARKET?

Meet High-Impact Buyers & Grow Your Brand

Meet with relevant buyers from across the food distribution chain, including high-impact chocolate, confectionery and snack retailers, foodservice professionals, distributors, and showcase products alongside your peers to build your brand in the burgeoning Middle East & African markets.

Inspire, Innovate & Showcase to Industry Leaders

ISM Middle East is a source of inspiration and innovation at every turn. It offers exhibitors a chance to introduce and inspire their products to retailers, distributors, F&B suppliers, and hospitality chains. In addition, they can discover the latest consumer and product insights from industry thought leaders who visit ISM Middle East.

Network, Connect & Secure Game-Changing Deals

This event brings the entire sweets and snacks industry professionals together in one place, offering opportunities to network and form connections. ISM Middle East's dedicated business matchmaking program puts exhibitors directly in touch with professionals who confirm budget spends in sweets and snacks products. Exhibitors can source their next big innovation with contacts from every part of the sweets and snacks supply chain.

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ISM Attendee

ISM Attendees

ISM Attendees


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SPONSORSHIP OPPORTUNITIES

Raise your profile at the show and benefit from increase in ROI and visitors to your stand. A host of sponsorship opportunities exist around ISM ME, before, during and after the show, with ideas and packages to fit every budget.

Choose from signage and banners inside and outside the venue, registration messages, mailer sponsorship, events, innovation awards branding as well as high visibility online with web banners and email advertising.

 

 


 

EXHIBITING OPTIONS

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ISM Middle East held significant strategic importance for our business. It provided a platform to showcase our products, understand market dynamics, build strong business relationships, and elevate our brand image. We sincerely appreciate the organisers for creating these opportunities and look forward to the positive outcomes from this exceptional event.
Angela Ma
Sales Director |  AMOS

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