This year we're raising the bar with the biggest show dedicated to sweets and snacks in the MENA region. We have doubled our exhibition space to keep up with the surging demand of the global industry, attracting trade associations and national pavilions from around the world. We’re proud to announce that ISM Middle East has returned bigger and bolder than ever.
ISM Middle East will bring over 500 exhibitors under one roof, presenting a diverse showcase of Chocolate & Choco-dates, Confectionery, Snack Foods, Ice Cream & Desserts, Cake & Biscuits and Traditional Sweets, providing the perfect platform to get your brands in front of thousands of relevant buyers and unlock lucrative business prospects. This is your chance to strike lucrative deals with the region’s top retailers, distributors, F&B suppliers, and hospitality chains for your business at ISM Middle East, from 24-26 September 2024 at the Dubai World Trade Centre.