THE HEART OF SWEETS & SNACKS IN THE MENA REGION

MENA's Biggest
SWEETS & SNACKS
Trade Event

MENA'S BIGGEST SWEETS & SNACKS TRADE EVENT

What an incredible three days of innovation, sourcing opportunities, and valuable networking! From securing deals to expert discussions, ISM Middle East has once again set the stage for success in the sweets and snacks industry.

Excited for the next edition? So are we!

Mark your calendars for ISM Middle East 2025, happening from 15 – 17 September at Dubai World Trade Centre. Thank you for being part of 2024 edition, and get ready to elevate your business once again at the region's most anticipated sweets and snacks showcase. We look forward to welcoming you back next year!

BREAKING BARRIERS, BREAKING RECORDS: THE ULTIMATE SWEETS & SNACKS POWERHOUSE

500+
Exhibitors
50+
Countries presented
30,000
Qualified buyers
120+
Trending Topics

SWEETS & SNACKS INDUSTRY'S BIGGEST NAMES UNITED UNDER ONE ROOF

MUST-SEE HIGHLIGHTS FROM ISM MIDDLE EAST 2024

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ISM Middle East Expert Stage brought together industry leaders to explore over 120 emerging global trends, from AI disruption to mindful snacking, offering valuable insights into the future of sweets and snacks in the MENA region
 

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ISM Middle East Festive Showcase, where brands dazzled with their imaginative and eye-catching product offerings for all occasions. This vibrant space not only highlighted the latest festive product lines but also created a dynamic environment for targeted networking, bringing together world-renowned confectionery brands and influential buyers looking to source the next big trends in festive gifting.

DAZZLING FESTIVE COLLECTIONS FROM 8 TOP BRANDS

Global Brands Shined at the ISM Middle East Festive Showcase, Connecting Buyers with the Latest Festive Trends.

ISM MIDDLE EAST AWARDS
Top Shelf. Top Tier.

Celebrating the forefront of innovation and product development, exhibitors now have the opportunity to shine across eight prestigious categories. From groundbreaking developments to unparalleled innovations, this coveted recognition celebrates the best in class within the confectionery industry.

Join us as we raise the bar and applaud the trailblazers driving the evolution of confectionery excellence at the ISM Middle East Awards!


 

  • ISM AWARD WINNERS

ISM MIDDLE EAST MEETINGS PROGRAMME

Designed to connect exhibitors directly with relevant and hand-picked buyers on the show floor. Gain personalised connections with key figures in the industry, initiate quality meetings, and create business networking opportunities.

This bespoke and exclusive meetings programme offers a range of free networking services throughout the 3 days of ISM Middle East, dedicated to enabling premium business connections before, during, and after the event. From business referrals to individual   meetings with exhibitors onsite – they are all just a few clicks away with the Sweet Connections Meeting Programme. 


 

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TRENDS & OPPORTUNITIES

SHAPING THE CONFECTIONERY & SNACKS INDUSTRY

IN MENA REGION
HEALTHY INDULGENCE

The growing demand for healthier sweets and snacks is pushing companies to innovate with products that are reduced in sugar, made with natural ingredients, and offer functional benefits like added vitamins or probiotics. This trend is revolutionising the confectionery industry, and there's no better place to witness these advancements than at ISM Middle East 2024. 

Exhibitors from around the globe will showcase their latest healthy product lines, catering to the health-conscious consumer. Discover how the industry is transforming at ISM Middle East 2024, where innovation and health converge to shape the future of sweets and snacks.

DISCOVER THE VENUE

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PLATINUM SPONSOR

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OFFICIAL PRE-REGISTRATION SPONSOR

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CARRIER BAG SPONSOR

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OFFICIAL KNOWLEDGE PARTNERS

OFFICIAL MEDIA PARTNERS

MEDIA PARTNERS

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*Important Information: We have recently made aware that there is a fraudulent email that appears to have been sent in the name of the ISM Middle East event. Please be cautious and verify all ISM communication through our website www.ism-me.com or official email addresses from @dwtc.com or @koelnmesse.de before responding.