We had a quick chat with Ulf Liebermann, Sales Director at Windel, regarding his thoughts on the event this year. He shared his views on what makes ISM Middle East a unique experience and truly the heart of sweets and snacks in the Middle East.
He also shared his observations on the scale of the event and what it means for legacy chocolate manufacturers like Windel who are looking to forge new partnerships and expand to global markets. You can meet Ulf and his team at Stand: R-W45, Sheikh Rashid Hall.
Windel is a German confectionery manufacturer known for its festive-focussed chocolates and gifts. It exports its products to more than 50 countries worldwide.
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