From enhancing efficiency and driving innovation to streamlining processes, AI is making significant strides across industries, including the confectionery sector.

Globally, 30% of confectionery manufacturers are leveraging AI to optimise their supply chain logistics.

This powerful tool also offers numerous benefits throughout the confectionery production process, from flavour profiling to manufacturing processes and beyond.

Here’s how AI is transforming the confectionery industry:

1. Developing Taste Innovation

AI aids brands in shaping flavour profiles to align with consumer preferences, developing new products, and bypassing the traditional trial-and-error approach to product development. This is achieved by scanning the internet for e-commerce sites, restaurant menus, and trending topics to stay updated on the latest industry developments.

AI automation enhances manufacturing processes for confectionery producers. This includes optimising supply chain processes, boosting productivity, reducing inefficiencies, and increasing production volume. Automation also simplifies packaging and quality control processes.

AI virtual assistants, often in the form of bots, manage tasks such as quick responses, order reservations, and personalised product recommendations for customers.

AI tools, such as Gemini and ChatGPT, play a crucial role in crafting tailored messaging and multimedia content for confectionery brands. These tools help brands connect more effectively with their target audience through social media and campaigns.

Keen to discover more about AI's impact on the confectionery industry and beyond? Visit ISM Middle East, set to be hosted at Dubai World Trade Centre from 24-26 September. This event offers a chance to explore premium products, network with industry leaders, and gain insights into the evolving industry landscape.

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ISM Middle East, MENA's largest sweets and snacks trade show, will return from 15 - 17 Sep, 2025. Learn more by visiting ism-me.com.