World of Sweets to Showcase at Dubai's ISM Trade Show World of Sweets, the UK's leading confectionery distributor, importer, and wholesaler, will attend ISM Middle East in Dubai this September. As the region’s largest trade fair for sweets and snacks, ISM Middle East connects global brands with retailers and distributors. The World of Sweets team will gain insights into the Middle Eastern market while networking with industry professionals and showcasing their top-selling brands at the UK Stand Hall 1 E1-62 from September 24th to 26th. World of Sweets partners with major global brands such as Warheads, Anthon Berg, Sour Punch, CLIF, and Sneak Energy, offering an extensive range of confectionery products. Their in-house brand, Bonds of London, is a heritage British brand with over 120 years of experience, renowned for its award-winning gifting options like Pun Boxes and Candy Cups. Another standout brand, Kingsway, provides an unparalleled selection of pick-and-mix sweets, including gummies, jellies, mints, and chocolates. The Kingsway range caters to diverse dietary preferences with vegan, vegetarian, and halal options and continues to be a popular choice with millions of bags sold annually. World of Sweets also launched Candy Realms, an innovative children's brand that includes a variety of confectionery products designed to capture the imaginations of young sweet lovers. Additionally, the Sweet Vibes brand targets teenagers with bold, flavorful treats that break away from traditional confectionery offerings, featuring unique flavor mashups and eye-catching designs. Kathryn Hague, Head of Marketing, expressed excitement about attending the ISM Trade Show, highlighting the opportunity to expand their global presence and introduce their innovative brands to new markets. ENDS