The idea came from the desire to enhance our already famous Sicilian panettone in the world, by introducing innovative elements that would exalt the local features such as prickly pears, pistachio, "Cioccolato di Modica PGI" and more. This is how our line was born, and it was immediately appreciated by the public. Its success is the result of painstaking work carried out with our confectioners, who have guaranteed a product of excellence, created with raw materials of the highest quality. In addition, the accurate study of our brand "I MORI" and the attractive packaging of the boxes in the large-scale retail channel version and in the tins for the specialties food channel has further contributed to a high perception of value.